Full stomach
Empty Nutrition

Hunger isn’t always loud or obvious. Sometimes,
it’s hiding in plain sight.

World Map world map mobile india pakistan nepal bangladesh nigeria sri-lanka

3,400 to 3,760

cases per 100,000 people. South 
Asia is among the highest global rates of malnutrition.

Key factors resulting
protein deficiency:

skip meal

Skipping one or more meals

Lack of Leisure

Lack of leisure activities

Few Sources of protein

Few accessible sources of protein

Protein is the body’s
building block

Your body can’t store it, so you need it every day.

The word protein, derived from the Greek proteios, means ‘of primary importance’.

Building Blocks

Why Protein matters?

Energy

Fuels you when carbs fall short

Brain

Supports memory, mood & focus

Immunity

Helps fight illness and heal faster

Growth

Essential in childhood & aging

Energy

Fuels you when carbs fall short

Brain

Supports memory, mood & focus

Immunity

Helps fight illness and heal faster

Growth

Essential in childhood & aging

Life Stage needs

Infants (0–2)

Rapid brain and immune development

Children (3–12)

Supports growth, play and learning

Teens (13–18)

Strengthens Muscle, hormones and focus

Mothers

Enhances Foetal health and milk production

Adults

Aids Strength, repair and metabolism

Seniors (60+)

Helps in muscle, mobility and recovery

The Protein Landscape

Explore the health trends and market insights across South Asia.

Soy-Based Interventions Beat Stunting in Pakistan

13% reduction in stunting and 9.4% drop in underweight children from soy-wheat blends, Wawa mum, and micronutrient powders via Lady Health Workers.
 

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Midday Meals Get a Protein Upgrade in India

Class 8 girls in Karnataka gained up to 71% more weight, with 83% student acceptance by adding eggs to Mid-day meals.
 
 

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Nourishing Kids in the Mountains of Nepal

WFP’s school meal program now reaches over 270,000 children with fortified flour, lentils, milk powder, and occasional eggs.
 
 

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Did You
Know?

In Kandy District of Srilanka, 12.5% of older adults were found malnourished, with over half at risk—marked by frailty, low muscle mass, and high vulnerability.
 

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How a Simple Habit Lowers Diabetes Risk?

The case study highlights how regular yogurt consumption can lower the risk of type 2 diabetes, thanks to its nutrients, unique food matrix, and fermentation-driven gut health benefits.

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Stronger Bones for Life: The Dairy Advantage

The case study shows that dairy products, rich in calcium, protein, and probiotics, play a crucial role in building strong bones during growth and reducing fracture risk later in life. 

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Protein Power at Every Age: Why Animal Foods Matter

Animal-sourced foods are vital at every life stage, providing protein and key nutrients that support growth, strength, and healthy aging.

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Egg Protein: The Complete Nutrient 

This case study reviews the wide-ranging benefits of egg protein, which boasts the highest protein quality score and essential amino acid content.

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Egg Whites for Strength, Heart & Metabolism 

This review highlights the exceptional quality of egg protein (amino acid score of 100) and its health benefits observed in human studies.

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Fish for Heart, Brain & Immunity 

This review compiles evidence on the health benefits of fish, a globally accessible nutrient-rich food that strengthens immunity and balances inflammation and metabolism.

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Join the movement for better
protein awareness and access

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