Right to Protein, a nationwide public health initiative, welcomes another renowned industry leader, Srinivasa Farms, to the league of Soy Fed adopters. ‘Soy Fed’ label is India’s first-ever voluntary feed label, launched in 2021 to raise awareness about the role of animal feed in determining the quality of protein consumed. The voluntary label will feature on Srinivasa Farms’ processed chicken portfolio and ‘HelloEggs’ brand products soon.

Srinivasa Farms adopts Soy Fed, India’s first-ever feed label, to help consumers identify High-Quality Protein Products

Following the launch of India’s first feed label, ‘Soy Fed’, by Right To Protein, a nationwide public health initiative last year, Shalimar Group, a pioneer in the poultry industry, has joined the league of adopters after Sneha Group. The voluntary label will feature on the company’s Total Foods range of Tandoori Nuggets and will be gradually integrated into all their poultry products.

Right to Protein Welcomes Shalimar Group as Its Latest Supporter for Soy Fed, India’s First-Ever Feed Label. After Sneha Group in 2021, the Shalimar Group supports the ‘Soy Fed’ label with its adoption in packaging material to help consumers identify high-quality protein foods

D. Varun Reddy, Director and CEO of Sneha Group said, “Food labels have traditionally impacted consumer choice of food, nutrients and farming practices. However, in India food labels have only become crucial in the recent times. We're happy to be the first adopters of the Soy Fed label ─ as the first-ever feed label. As a market leader in the whole chain of poultry production, our mission has always been to set a benchmark in the industry as the producer of highest quality products. Keeping in mind the nutritional benefits of soy, we have been incorporating this feed in the food regime of our livestock. We believe that the launch of the label is the right moves to help establish the fact that the product has been fed with high-quality feed, a key distinguisher for animal-protein sources.”

Taking a step to empower consumers in making informed choices to identify protein-rich livestock and aquaculture products, the #SoyFed label will also help the industry to distinguish soy as a quality protein source for animal feed. “Like humans, livestock and aquaculture also acquire their protein from dietary sources such as soy, that in-turn helps to define the quality of protein humans consume. Soybean meals are regarded as an ideal feed for livestock and aquaculture because of the nutrition content it contains. The introduction of the ‘Soy Fed' label is an important step of growing awareness around soy-based feed and its role in quality protein consumption and informing consumers that to know your food, you need to know the feed,” stated Jaison John, Lead - India, US Soybean Export Council (USSEC) and Right To Protein supporter.

Right To Protein, a nationwide public health initiative announced the launch of India's first feed label ─ ‘Soy Fed' for animal protein products, earmarking the celebration of National Nutrition Month, September

Like humans, livestock and aquaculture also acquire their protein from dietary sources such as soy, that in-turn helps to define the quality of protein humans consume. Soybean meals are regarded as an ideal feed for livestock and aquaculture because of the nutrition content it contains. The introduction of the ‘Soy Fed’ label is an important step of growing awareness around soy-based feed and its role in quality protein consumption and informing consumers that to know your food, you need to know the feed," stated Jaison John, Lead - India, US Soybean Export Council

The ‘Soy Fed’ label is now in the process of reaching out to more retail brands in India for the voluntary inclusion of this label as a part of their packaged protein products - meat, poultry, and fish - to help citizens learn that we are what our food is fed!

Given the many advantages of utilizing soy as animal feed, the Soy Fed label introduced on 30th September, has already been receiving support from various industry leaders and brands, who believe in the power of educating consumers to help them make better nutritional choices. As the first adopter of the Soy Fed label in India, the Sneha Group is championing not just the cause of driving awareness among consumers but further re-iterating soy feed as high-quality feed by incorporating it in their livestock’s food regime.

“Indian consumers are increasingly looking to make healthier choices. Most of our consumers not only believe that we are what we eat but also agree that we are what our food is fed or made of! Therefore, we choose poultry that is soy fed to prepare high-quality protein meals. The tailored ‘Soy Fed’ online menu is only the next step to further enable health-conscious consumers to easily choose meals created with soymeal-fed poultry,” Shreh Madan, Owner, Burgrill said.

ओयेकिड्डनचे मालक गुरमीत कोचर म्हणाले की आमच्या सर्व ग्राहकांना सर्वात पौष्टिक अन्नाचा पर्याय उपलब्ध करून देण्याचा आम्ही नेहमीच प्रयत्न करत आलो आहोत. या मेनूद्वारे उच्च दर्जाच्या प्रोटीनवरील त्यांच्या अधिकाराची अंमलबजावणी करण्यासाठी त्यांना मदत करण्याच्या दिशेने आम्ही एक पाऊल पुढे गेलो आहोत! या जागरूकतेच्या चळवळीत सहभागी होण्याचा आम्हाला आनंदच आहे. त्यातून आमचे ग्राहक अन्नाकडे कुठल्या दृष्टीने पाहतात आणि माहितीपूर्ण निर्णय घेण्यासाठी अधिक सक्षम होतात यात आमूलाग्र बदल घडून येईल.