Tag: Expensive

Five Misconceptions That Undermine Protein Consumption In India

India Protein Paradox, Protein 101
August 14, 2020

Right To Protein Team

Five Misconceptions That Undermine Protein Consumption In India

When there are talks about food and nutrients, there is one macronutrient that doesn’t get adequate representation – protein. What we refer to as the ‘building blocks’ of our body is perhaps the most under-utilized one in recent times. This is despite the recommendation by the Indian Council of Medical Research (ICMR)which states that an individual needs about 48g to 50g of protein every day depending on their residence in rural or urban areas respectively. The Protein Paradox Study by Right to Protein, with the support of leading research agency, Nielsen surveyed over 2142 mothers across 16 Indian cities to understand what has led to this severe scarcity of protein deficiency in the daily diets of India’s many households.

One cause/concern that emerged from the study is the misinformation surrounding protein and its consumption. The cycle of misinformation occurs when you are introduced to a new piece of information that changes your perspective regarding all the knowledge you had on that subject.

Here are some common myths and misconceptions about protein that were brought forth during the study:

Protein is too complex to digest

The Protein Paradox study indicated that 72% of mothers believed proteins are difficult to digest and are of the misconception that lack of protein will not impact their overall health. This leads them to avoid adding protein-rich foods in their daily diet. Additionally, 88% of mothers believed that protein should only be reserved for breakfast and can prove a detriment to health if had during dinner, which affects overall meal-planning on a daily basis.

High protein leads to weight gain

One of the most unsettling myths around protein is that it leads to weight gain. Nearly 85% of mothers who follow an active lifestyle have a strong belief that high protein intake can lead to weight gain. This leads to substituting protein-rich foods in daily diets, with other non-essential foods, leading to a Protein Paucity. Even while following weight management programs, mothers claimed that they prefer to turn towards carbohydrates rather than protein as their source of energy.

Protein is only meant for ‘body-builders’

We are taught that proteins are known to be the ‘building blocks’ of our body and yet there seems to be a misconception that they are only essential to those who want to build muscles About 78% of mothers believe that you only need proteins to retain energy after vigorous physical activity. This belief comes from the fact that protein-based supplements are widely available for people who can be found trying to build mass with the help of exercise.

It is expensive

There is a prevailing myth that all protein food is expensive. The Protein Paradox study revealed that 79% of mothers believe in this myth. By releasing knowledge about various (you can insert article here) other inexpensive protein-rich food products, this myth can be easily busted.

The lack of protein will not affect our health

The Protein Paradox study indicated that while most mothers know how important protein is to them, they take minimal active steps to try and add more protein to their daily diet. One of the reasons for this could be that they are not aware of the problems that could stem from a shortage of protein. Information about Sarcopenia, Hyperproteinemia, and Protein Energy Malnutrition (PEM) is not widespread, fueling the belief that there are no adverse consequences from lack of protein.

Hence, identifying misconceptions is the first step in bringing a systemic change in protein consumption across the country. The conversation on protein needs to be opened up again to tackle these misconceptions at the earliest.

Protein-O-Meter

The amount of protein you need depends on your weight, goals, and lifestyle. Protein-O-Meter will take your body-composition and activity level into account to estimate your protein needs. Start with the number given by the calculator, see how that makes you feel, and try adjusting your protein level up or down to see what amount makes you feel good and perform well!

Protein Index

Find out all about whole foods that are protein heroes! Achieve your fitness goals by finding out just how much protein you should incorporate to stay nourished.

Protein-O-Meter

The amount of protein you need depends on your weight, goals, and lifestyle. Protein-O-Meter will take your body-composition and activity level into account to estimate your protein needs. Start with the number given by the calculator, see how that makes you feel, and try adjusting your protein level up or down to see what amount makes you feel good and perform well!

Protein Index

Find out all about whole foods that are protein heroes! Achieve your fitness goals by finding out just how much protein you should incorporate to stay nourished.

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