The ‘Right To Protein’ initiative annually observes and celebrates the globally recognized ‘Soy Month’ in April to raise awareness about Soy - a wonder bean and a superfood to achieve nutrition security globally.

From soybean oil which is healthier than many other vegetable oils to soy foods which is the only complete source of plant-based protein with all nine essential amino acids and to soy feed which makes animal protein sources richer in their protein content - soy a humble legume brings the promise of helping citizens meet their protein requirements and for nations to achieve nutrition security.

‘Right To Protein’ urges all individuals, organisations, industry and thought leaders to join the celebrations of #SoyMonth and enabling citizens to meet their protein requirements through this superfood.

Soy: A Superfood & Wonderbean

A study by

‘Addressing the Protein Challenges of the Indian
Diet with Soy Protein’

Download Report

Experts Speak

Dr Jagadish Pai

Executive Director, PFNDAI

“For decades, protein deficiency has been a concern relative to the traditional Indian diet, contributing to developmental delays in children and negative health impacts more broadly in the population. In this recent work, we have explored how soy protein, a high-quality, plant-based protein, can help improve the low protein consumption in India. Food innovation, as well as continued consumer education on the importance of protein, and more specifically the benefits of soy protein by busting common myths, will be key in improving the protein status of India’s population.”

Khushboo Jain Tibrewala

Nutritionist

“In addressing India’s protein consumption challenge, both protein quantity and quality are important. As health professionals, we have been working on dispelling fears and driving awareness. But high-quality proteins, like soy, which provide all the essential amino acids in the proper ratios, need to be recommended more often as it supports healthy growth, development, and maintenance of body tissues.”

Indraneel Chatterjee

“In the long history of man, few cultivated plants have proved as useful as the soybean. It plays an important role in industry, health and agriculture and as a major food source of the world. Since the turn of century, soybean research and technology has been on a forward march to develop soy products and attributes that meet the constantly changing needs and demands of farmers, the food industry and consumers.”

Dolly Soni

“As the awareness of protein is growing substantially, soy protein is gaining a lot of interest. And as the interest is growing it has become very important to create the awareness about its benefits and other important aspects of soy, with the help of various marketing techniques such as social media which is used by each and every individual in today’s generation. Collaborating with institutes, influencers, distributing brochures, advertising on billboard, involving experts from the industry to talk on such product, etc are some of the best ways to create the awareness.”