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“Right To Protein” that works to educate people about the importance of proteins for their general health and wellbeing. This initiative has launched an online general ‘protein calculator’ called Protein-O-Meter”

“#RightToProtein campaign aims to not only sensitize Indians about the importance of proteins in the diet, but also acts as a catalyst in promoting consumption of different forms of proteins amongst Indians for better nutrition and overall health and wellbeing”

“#RightToProtein campaign aims to not only sensitize Indians about the importance of proteins in the diet, but also acts as a catalyst in promoting consumption of different forms of proteins amongst Indians for better nutrition and overall health and wellbeing”

“Right To Protein, a nation-wide public health initiative, has been announced that will increase general awareness about the utmost importance of adequate and quality proteins in an Indian diet”

“The Protein-o-meter is designed basis the unique Indian dietary habits which will help Indians, across different age-groups, track their daily protein intake”

“#RightToProtein campaign aspires to act as a catalyst in promoting consumption of different forms of proteins amongst Indians for better overall nutrition”

“The Right To Protein initiative aims to create a vibrant ecosystem of like-minded citizens that will not only sensitize each other about the importance of protein in an Indian diet, but will also further the country’s public health agenda”

“Though India continues to make strides in the health sector, it is important for us to identify that one trigger of transformation that can set us on a path of long-term behavioral change towards better health” said Dr. Jagmeet Madan

Many countries recognize 27th February as the Protein Day and from this year, India will also join this movement. A nationally celebrated Protein Day will encourage citizens to know more about the sources of plant and animal protein and their importance in daily meals for better nutrition and health.

“We need a vibrant ecosystem of nutritionally aware citizens, and the first step of starting an India Protein Day that should set us on the right path of protein sufficiency”

“We are glad to be part of the first India Protein Day, an initiative that aims to create awareness about protein and eating right in India. With this, we want to help create opportunities for championing the integration of protein sufficiency into national and local policies, programs and projects. The idea is to encourage Indians, both urban and rural, to pay more attention to consuming adequate amounts of protein in their everyday meals”

Right To Protein, a national-level public health initiative has launched India’s first ‘Protein Day’ to draw public attention, raise awareness, and educate India on the health benefits of protein.

“We need a vibrant ecosystem of nutritionally aware citizens, and the first step of starting an India Protein Day that should set us on the right path of protein sufficiency”.

Protein day: The Indian Market Research Bureau (IMRB) report states that protein deficiency in Indians stands at 73%, measured for the recommended intake per day. Read here to know all the reasons why including protein in your diet is important for your health and overall well-being.

Children should get their daily protein from natural sources and whole foods, and those who don’t eat meat may need 10 per cent to 15 per cent more protein intake to get the same benefits as meat-eaters.

“The Indian diet is pretty much adept with all essential nutrients but the choices we make mostly lead to deficiencies of several nutrients, protein being one of them. The negligence is also due to lifestyle choices including skipping of breakfast or moving over to easy-cooking methods using high preservative foods.”

“Says Dr Janaki Badugu, of Diata Eat Right Clinic in Hyderabad, “By just taking optimal protein we can see lowered body weight, corrected PCOS, corrected infertility and well-nourished individuals around. It improves productivity of the person too.”

While public health campaigns such as ‘Eat Right India’ are actively driving conversations aimed at behavioural change on a national level, it is imperative that each citizen also contributes to further the cause. The critical step is to identify measures to strengthen the quality of the diet within the desired quantity.

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