Did you know while 95% Indian mothers know of ‘protein’, only 3% really understand its important functions?
This is India’s underlying ‘Protein Paradox’- high importance vis-à-vis low understanding which is one of the major factors for India’s low protein consumption.
Protein Paradox, a 16-city study with over 2,000 mothers across India, finds key challenges in the protein intake of Indian households. From poor understanding to myths and misinformation, here’s a glance into what is making us eliminate protein from our daily diets.
The Protein Paradox Study is a nation-wide study commissioned by Right To Protein to identify the common myths & practices that pose as a barrier to protein consumption in India and facilitate evidence-based discussions by focusing on data and statistics.
The study revealed that although 95% of Indian mothers surveyed claim to know protein as a macronutrient, only 3 per cent of the population really understand the prominent functions of protein or why one should consume it daily.
The Protein Paradox study reiterates on building protein awareness in India. It would benefit individuals to take corrective measures to improve protein intake & eventually reverse the decline in protein consumption, especially among kids" said Dr Suresh Itapu, Nutraceutical Expert, Director - NutriTech India.
Right To Protein, released nationwide study 'Protein Paradox' that uncovers a paradox in India's daily protein consumption. 2,142 mothers across 16 Indian cities showed lack of understanding of protein as macronutrient, and below adequate level of protein consumption.
"protein consumption has been an under-debated issue when it comes to general discourse on Nutrition. Protein Paradox, study, by Right To Protein highlights knowledge gaps and misconceptions that plague protein consumption”, says Dr. Jagmeet M.
"Protein Paradox study, reiterates the importance of building protein awareness. All individual can benefit from these insights and take corrective measures to improve protein intake, and reverse the decline", said Dr. Suresh Itapu.
Protein Paradox, is a study by Right To Protein, developed based on the research conducted by commissioned research company Nielsen. The Protein Paradox study aims to understand and identify the practical challenges that pose as a barrier to protein consumption in India, including common myths and practices about protein, and facilitate evidence-based discussions by focusing on data, statistics and objective information. This study has been developed basis results from a survey which included 2,142 mothers of children in the age groups of 6-18 years residing in 16 cities across India. Right To Protein commissioned Nielsen to conduct this survey using a combination of Computer Assisted Personal Interviews (CAPI) as well as Face to Face (F2F) interviews in various local languages. The sample was based on the New Consumer Classification System (NCCS) which classifies households in India based on two variables – education of the chief wage earner and number of consumer durables owned by the family.