India Protein Paradox: Find Out Why Indian Households Ignore Protein Intake

Four Protein Superfoods That Are Frequently Ignored

India Protein Paradox, Protein 101
August 31, 2020

Right To Protein Team

India Protein Paradox: Find Out Why Indian Households Ignore Protein Intake

The traditional Indian diet is a vibrant one, with various food groups coming together to serve as a satisfying meal. But with the growing sedentary lifestyles, the traditional diet can be harmful in the long run. While our mothers often modified meals to ensure proper nutrition, they accidentally cut the wrong corners. While our quantity of carbohydrate-rich rotis and parathas was on the rise, our consumption of plant and animal-based protein like the curd, millets, soy or meat took a massive dip.

According to the Indian Council of Medical Research (ICMR), the ideal amount of protein we should consume is 50g and 48g for people living in urban and rural areas, respectively. A more recent Indian Consumer Market 2020 report confirmed that we, as Indians, only spend about one-third of our food budget on protein-rich food. With that data combined with a few other research studies, there is no doubt that there is a massive protein deficit in the diets of Indian households. But what really makes our homes consume less protein? To find the answers, Right to Protein, conducted a 16-city study with over 2000 mothers of children between 6-18 years of age only to discover the Protein Paradox – a unique muddle of knowledge, practice and perceptions answering the many reasons why many Indian household remain protein deficit.

Here are the three key findings stemming from India’s Protein Paradox –

Protein Paucity: Poor protein knowledge resulting to low intake

Knowing that protein is a vital macro-nutrient and taking active steps to include the correct amount of protein in your diet are two very different aspects. About 8 out of 10 mothers are aware of the former, but there is limited knowledge on the actual benefits of including protein in adequate quantities in daily diet. As high as 82% of mothers from mini metros like Ahmedabad, Bangalore, and Hyderabad couldn’t correctly associate protein intake to its functions leading to less protein intake in everyday meals.

Protein psych: The abundance of misinformation

In addition to lacking the right knowledge, myths and misconceptions dilute the importance of protein in India. More than 85% of mothers believe that consumption of protein could lead to weight gain and that they would prioritize the consumption of vitamins and carbohydrates. Another misconception that plagues the Indian households is that protein consumption is a requirement only for ‘bodybuilders’ or that all protein food sources are expensive to meet the required amount of daily protein intake. Another widespread misconception that undermines protein consumption across households is that proteins are challenging to digest and should only be consumed during breakfast. Misinformation despite the awareness of as a macronutrient remains one of the key paradoxes discovered in this study.

Protein pinch: The sources remain a mystery

Even if a mother takes the initiative to bring about dietary changes and is shielded from all misinformation, the sources of protein remain a mystery to them. Majority of mothers surveyed could only identify 3 out of 11 protein-rich ingredients. Despite 85% of mothers believing that protein is essential to health, their knowledge of protein sources didn’t go beyond pulses and dairy. This leads to 81% of mothers incorrectly believing that rotidal, and rice are enough to satisfy the daily protein needs.

So, the next time to notice any of India’s protein paradoxes, call them out to resolve them and spread the right to protein!

Protein-O-Meter

The amount of protein you need depends on your weight, goals, and lifestyle. Protein-O-Meter will take your body-composition and activity level into account to estimate your protein needs. Start with the number given by the calculator, see how that makes you feel, and try adjusting your protein level up or down to see what amount makes you feel good and perform well!

Protein Index

Find out all about whole foods that are protein heroes! Achieve your fitness goals by finding out just how much protein you should incorporate to stay nourished.

Protein-O-Meter

The amount of protein you need depends on your weight, goals, and lifestyle. Protein-O-Meter will take your body-composition and activity level into account to estimate your protein needs. Start with the number given by the calculator, see how that makes you feel, and try adjusting your protein level up or down to see what amount makes you feel good and perform well!

Protein Index

Find out all about whole foods that are protein heroes! Achieve your fitness goals by finding out just how much protein you should incorporate to stay nourished.

MORE FROM

Untitled design

Top 3 High-Protein Rich Recipes For Both Vegetarian And Non-Vegetarian Groups

This first-of-its-kind report rates protein content in pre-packaged foods available in India on a scale of 1 to 5 and is designed to guide consumers in purchasing what is good for them. LabelBlind® studied the food labels and nutrition data of over 6,100 prepackaged food & beverage products to identify which ‘high protein’ options can best ensure that consumers are able to meet their Recommended Daily Allowance (RDA) of protein as outlined by the Indian Council of Medical Research (ICMR).

Untitled design
,

All You Need To Know About The India Protein Score

This first-of-its-kind report rates protein content in pre-packaged foods available in India on a scale of 1 to 5 and is designed to guide consumers in purchasing what is good for them. LabelBlind® studied the food labels and nutrition data of over 6,100 prepackaged food & beverage products to identify which ‘high protein’ options can best ensure that consumers are able to meet their Recommended Daily Allowance (RDA) of protein as outlined by the Indian Council of Medical Research (ICMR).

low-carbohydrate-diet-diagram_1308-47457
,

Carbs over Protein: Why Indian mothers could be making risky choices

The traditional Indian diet is a vibrant one, with various food groups coming together to serve as a satisfying meal. But with the growing sedentary lifestyles, the traditional diet can be harmful in the long run. While our mothers often modified meals to ensure proper nutrition, they accidentally cut the wrong corners. While our quantity of carbohydrate-rich rotis and parathas was on the rise, our consumption of plant and animal-based protein like the curd, millets, soy or meat took a massive dip.

Untitled design
,

Why Protein Is Important In A PCOS Diet?

The traditional Indian diet is a vibrant one, with various food groups coming together to serve as a satisfying meal. But with the growing sedentary lifestyles, the traditional diet can be harmful in the long run. While our mothers often modified meals to ensure proper nutrition, they accidentally cut the wrong corners. While our quantity of carbohydrate-rich rotis and parathas was on the rise, our consumption of plant and animal-based protein like the curd, millets, soy or meat took a massive dip.

Untitled design

Top 3 High-Protein Rich Recipes For Both Vegetarian And Non-Vegetarian Groups

This first-of-its-kind report rates protein content in pre-packaged foods available in India on a scale of 1 to 5 and is designed to guide consumers in purchasing what is good for them. LabelBlind® studied the food labels and nutrition data of over 6,100 prepackaged food & beverage products to identify which ‘high protein’ options can best ensure that consumers are able to meet their Recommended Daily Allowance (RDA) of protein as outlined by the Indian Council of Medical Research (ICMR).

Untitled design
,

All You Need To Know About The India Protein Score

This first-of-its-kind report rates protein content in pre-packaged foods available in India on a scale of 1 to 5 and is designed to guide consumers in purchasing what is good for them. LabelBlind® studied the food labels and nutrition data of over 6,100 prepackaged food & beverage products to identify which ‘high protein’ options can best ensure that consumers are able to meet their Recommended Daily Allowance (RDA) of protein as outlined by the Indian Council of Medical Research (ICMR).

low-carbohydrate-diet-diagram_1308-47457
,

Carbs over Protein: Why Indian mothers could be making risky choices

The traditional Indian diet is a vibrant one, with various food groups coming together to serve as a satisfying meal. But with the growing sedentary lifestyles, the traditional diet can be harmful in the long run. While our mothers often modified meals to ensure proper nutrition, they accidentally cut the wrong corners. While our quantity of carbohydrate-rich rotis and parathas was on the rise, our consumption of plant and animal-based protein like the curd, millets, soy or meat took a massive dip.

Untitled design
,

Why Protein Is Important In A PCOS Diet?

The traditional Indian diet is a vibrant one, with various food groups coming together to serve as a satisfying meal. But with the growing sedentary lifestyles, the traditional diet can be harmful in the long run. While our mothers often modified meals to ensure proper nutrition, they accidentally cut the wrong corners. While our quantity of carbohydrate-rich rotis and parathas was on the rise, our consumption of plant and animal-based protein like the curd, millets, soy or meat took a massive dip.

All data and information provided on this site is for informational purposes only. We make no representations as to accuracy, completeness, timeliness, suitability, or validity of any information on this site and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. All information is provided on an as-is basis.