All You Need To Know About The India Protein Score

All You Need To Know About The India Protein Score

India Protein Score
India Protein Paradox, India Protein Score
September 21, 2020

Right To Protein Team

All You Need To Know About The India Protein Score

With Indians now moving towards healthier and active lifestyles, the momentum behind healthy eating has been getting stronger. But, for anyone juggling a busy schedule, finding the time and energy to prepare meals from scratch can be near impossible. Enter: pre-packaged foods.

Pre-packaged foods are often criticized for their long ingredient lists, trans fats, and sodium, but not all are created equal. There are healthier options available in the market – ones with high protein and healthy fats and without artificial additives – that can supplement the use of whole foods. To ensure that you’re selecting a product that is health-supportive and meets your nutrition goals, the first step is to start reading food labels.

For most shoppers, it may be challenging to decipher if the product actually meets their dietary needs. This is a big cause for concern for both consumers and brands, especially if the decision to purchase certain foods is done with specific diets and health requirements in mind – as in the case of protein. This is why Right To Protein partnered with LabelBlind®, India’s first food rating system to develop the India Protein Score – a handy guide that can help consumers identify high protein pre-packaged food and beverages available in the market to make informed, healthier choices!

What is the India Protein Score?

This first-of-its-kind report rates protein content in pre-packaged foods available in India on a scale of 1 to 5 and is designed to guide consumers in purchasing what is good for them. LabelBlind® studied the food labels and nutrition data of over 6,100 prepackaged food & beverage products to identify which ‘high protein’ options can best ensure that consumers are able to meet their Recommended Daily Allowance (RDA) of protein as outlined by the Indian Council of Medical Research (ICMR).

So, if you are in a constant battle with yourself to pick between two popular brands of your favorite food, make a selection based on its Protein Score!

The report features products from over 150 brands available in your local supermarket, across 18 categories that include whole grains, atta, savory snacks, dairy and dairy products, soy products, ready-to-eat meals, bread, breakfast cereals, and nut butter among others. If the brands that you purchase are a part of this report, you’re on the right track to becoming protein sufficient.

Why do you need it? 

The Indian Consumer Market 2020 report revealed that in urban areas, beverages, refreshments, and processed foods account for the highest monthly expenditure, while rural households spend the most on cereals; Indians spend only one-third of their food budgets on protein-rich foods. Additionally, the Protein Paradox study also revealed that the majority mothers (the food purchase decision-makers of most Indian households) are unable to correctly identify more than 3 out of 11 protein-rich products and instead, incorrectly believe that the basic Indian diet consisting of just roti, dal and rice is enough to meet her family’s daily protein needs. As a result, Indian households hold back protein intake to a pinch with basic staples, as most protein sources remain unidentifiable.

The India Protein Score then becomes one possible solution to ensuring consumers do not overlook protein-rich foods due to lack of knowledge and understanding.

The last word

Adopting a healthy, protein-rich diet starts with knowing its Protein Score. Making this your go-to guide will help you exercise your Right To Protein!

To download the complete report, visit Right To Protein

Protein-O-Meter

The amount of protein you need depends on your weight, goals, and lifestyle. Protein-O-Meter will take your body-composition and activity level into account to estimate your protein needs. Start with the number given by the calculator, see how that makes you feel, and try adjusting your protein level up or down to see what amount makes you feel good and perform well!

Protein Index

Find out all about whole foods that are protein heroes! Achieve your fitness goals by finding out just how much protein you should incorporate to stay nourished.

Protein-O-Meter

The amount of protein you need depends on your weight, goals, and lifestyle. Protein-O-Meter will take your body-composition and activity level into account to estimate your protein needs. Start with the number given by the calculator, see how that makes you feel, and try adjusting your protein level up or down to see what amount makes you feel good and perform well!

Protein Index

Find out all about whole foods that are protein heroes! Achieve your fitness goals by finding out just how much protein you should incorporate to stay nourished.

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