What is India’s protein problem?
Protein is vital for building good immunity, muscle strength and crucial enzymes for the body. But NSSO surveys indicate a Y-O-Y declining trend in protein consumption, in both, rural and urban households for the past 3 decades.
How can we make India consume adequate protein?
Right To Protein aims to foster behavioral change among individuals, by spreading nutritional awareness about the need for adequate protein consumption for better nutrition and improved public health.
HOW DO WE DO IT OURSELVES?
Right To Protein aims to increase protein intake awareness by constantly sharing information through informational campaigns, and engaging with citizens through information sharing on the website, and social media channels.
HOW DO WE DO IT THROUGH ASSOCIATIONS?
Right To Protein is working to bring together individuals and institutions who can help drive protein awareness, debunk myths and misconceptions about protein food sources and establish its importance as a critical macro-nutrient for the nutritional wellbeing India.
How do we aim to grow?
Right To Protein as an will help advance protein consumption of citizens. It will also help improve production quality and consistency of both, plant-based and animal-based protein sources.
HOW CAN YOU HELP?
Right To Protein is supported by several like-minded Indian and global individuals, academicians, professionals and institutions. The initiative is open for who would like to join and/or contribute in any capacity, including providing knowledge, technical support or as promotion partners.
If you share our vision, write to us know how you can help
Understand what guides our mission of Protein Sufficiency
The work that we do is guided by our six core values
Right to Protein Education
Right to educate yourself about protein, to facilitate voluntary adoption of protein in food choices
Right to Protein Examination
Right to monitor protein intake to mitigate protein-energy malnutrition by providing right tools and platforms to do so
Right to Protein Affordability
Right to knowledge of cost-effective and natural protein sources, allowing people across income groups to include protein in everyday meals
Right to Protein Accessibility
Right to availability of protein to facilitate sound growth and quality life for people across gender, income-groups and age
Right to Protein Intake
Right to increase protein intake among children, mothers, and the youth
Right to Protein Fitness
Right to adequate protein consumption to lead an active life, allowing the body to build, repair and rejuvenate itself