27th February, 2024
Protein Day is celebrating its fifth year in India and second year in Nepal, Bangladesh, Sri Lanka, and Pakistan with the empowering theme of #SolvewithProtein , making protein-rich foods accessible to citizens throughout South Asia. #SolveWithProtein extends a call-to-action to businesses and industry leaders to address the growing demand for protein-rich foods in building a healthier and nutritionally secure population. Let’s together embrace the power of protein as a key solution to overcome health challenges, build resilience, and contribute to the well-being of our communities.
#ProteinDay Chef’s Special Curated Recipes
Protein-Rich Smoothie by Chef Tushar Malkhani | The Yellow House, Anjuna - IHCL SeleQtions
High-Protein Bar Recipe by Chef Nishant | Taj Fort Aguada Resort & Spa, Goa
Experts Speak
Shona Prabhu
Sports Nutritionist and supporter of the Right To Protein initiative
“While the government is making strides with initiatives such as Saksham Anganwadi and Poshan 2.0 schemes, we need to work towards making people more aware of nutrition, especially the need to consume adequate protein in daily diets. Protein as a macronutrient is a solution to overcome many health challenges, build resilience, and contribute to the well-being of our communities. #SolveWithProtein will help bring together doctors, nutritionists, health and fitness influencers, among others and raise awareness of protein as a solution to better health.”
Sivaram Briyas
Founder and MD of Briyas Foods
“As we anticipate a nearly ten-fold surge in its economy and per-capita GDP over the next 25 years, fostering a healthy and highly skilled workforce becomes an imperative. To achieve this goal, it is crucial to prioritize nutrition awareness, dispel myths, alter perceptions, and instigate behavior change. Simultaneously, ensuring readily available solutions, with a key emphasis on protein, is essential in promoting optimal health and overall well-being. This Protein Day, I urge key stakeholders in the industry to take our responsibility seriously and join the nutrition movement to ‘Solve With Protein’."
Parul Sharma
Co-founder of GladFul
"Protein deficiency is an invisible challenge across Indian households, impacting both adults and school-going children. Shockingly, 50% of school kids are deficient in protein. In the crucial growth phase of 8-14 years, inadequate protein intake can permanently impact their development. It's imperative for parents to calculate daily protein intake and incorporate more protein-rich foods into their diets. With partners like Right to Protein, we aim to raise awareness and work towards a Protein Sufficient Nation by 2030."
Varun Gadodia & Shantanu Dhangar
Founders, Seaspire
“We believe that plant-based nutrition has to offer a lot more indulgence and should not be limited to mimicking conventional animal/fish protein. Interacting with our consumers at a deeper level, we believe that we are only scratching the surface with our plant-based seafood portfolio. We also believe our food system needs more protein sources to cope up with the demand, however, that doesn't mean our consumers need to force switch to unfamiliar food forms. It is our job to make this sustainable transition by creating delicious offerings with nutritional equivalence through our innovation capabilities."
Varun Khanna
Fast & Up CEO
"Protein in our country is such a varied and incredible thing. As kids, our parents would ensure to give us a bowl of daal in the day and as we grew up, the protein in our foods reduced to make way for convenience. At Fast&Up, we have aimed to get the original protein sources that our ancestors loved in the convenience of today. Thus, our plant protein was made in the way it is, providing amazing taste, quality protein from plant-based sources that was our original way of consuming protein and the ease that our lives today need. Frankly, this movement is so important to raise more awareness about protein in food, and it gives us immense pride to be able to give a product that is sustainable and useful for people to have an active & healthy life."
@righttoprotein